CLIENT​
WarnerMedia

AUDIENCE​
Internal teams and leadership across WarnerMedia.

OBJECTIVE​
Create a cohesive internal brand system that unified teams, clarified direction, and reflected WarnerMedia’s future-forward vision during a period of change.

SOLUTION​
As Lead Designer, I led the creative direction and execution of an internal rebrand that balanced clarity, confidence, and flexibility. The resulting visual identity system established a consistent design language that could scale across departments, tools, and internal communications.

PROCESS​
I partnered closely with stakeholders to audit existing materials, define internal brand needs, and translate values into a clear, usable design system. From strategy through execution, I led concept development, refinement, and rollout—ensuring the final brand was both impactful and easy for teams to adopt.