CLIENT​
Princess Cruises × Animal Planet

AUDIENCE​
Adults 25+ with an interest in travel, wildlife, and immersive experiences.

OBJECTIVE​
Increase awareness and engagement by showcasing Princess Cruises’ exclusive access to the Sloth Sanctuary through authentic, immersive storytelling.

SOLUTION​
In collaboration with Animal Planet, we produced a live broadcast experience that brought viewers inside the Sloth Sanctuary. The content highlighted real moments, behind-the-scenes access, and the emotional connection between travel, wildlife, and conservation.

PROCESS​
As Art Director and Lead Designer, I led creative direction and on-site production in Costa Rica—coordinating a fast-paced shoot across multiple locations in challenging tropical conditions. The result was compelling broadcast content that strengthened brand alignment and audience connection.