CLIENT​
Princess Cruises (Luxury Cruise Line)

AUDIENCE​
Men and women, ages 65+

OBJECTIVE​
Showcase Princess Cruises’ exotic destinations through fresh, modern storytelling that extended beyond the brand’s existing audience.

SOLUTION​
Partnered with travel influencers @helloemilie and @storytravelers to document a Princess cruise through Japan. Through photography, video, and cinemagraphs, the creators captured the onboard experience and shore excursions, sharing content with new audiences while maintaining strong brand alignment.

PROCESS​
I independently produced and directed daily shoots over a two-week period, leading a five-person team. In addition to art direction, I coordinated closely with the ship’s captain and crew to manage schedules and logistics. I collaborated hands-on with the videographer and editor to shape the final content into cohesive stories that reflected both the destination and the Princess brand.