CLIENT​
Princess Cruises × Discovery

AUDIENCE​
Children and teens, ages 3–17

OBJECTIVE​
Transform the cruise experience into an exciting, engaging vacation for young travelers.

SOLUTION​
Develop a fully branded youth program with dedicated spaces on board—fun, interactive, and educational environments designed to capture the imagination of kids and teens.

PROCESS​
As the sole designer, I was responsible for creating the complete brand identity for Princess Cruises’ new youth program. Drawing inspiration from the ship’s newly designed interiors, I developed logos and a cohesive visual system that extended across every touchpoint.

The brand came to life through posters, brochures, and digital campaigns—including email marketing tailored for both U.S. and Chinese markets. This holistic approach ensured that the program not only resonated with young audiences but also communicated its value clearly to parents worldwide.