Creative direction across brands, campaigns, and experiences.
A confidence platform for kids, teens, and parents.
I built one master brand with three audience paths and a digital world designed to grow.
One onboard program. Three distinct age groups.
I created its identity across spaces, print, digital, and two international markets.
Travel campaigns that make a destination felt.
Over five years, I led concepts and shoots across print, digital, and onboard experiences.
A familiar icon, reimagined for every season.
I extended its identity through campaigns, signage, and visitor experiences.
One shared language for a global team.
I led an internal rebrand and built a flexible system for cross-team communications.
More project details are available upon request.
Creative direction for a live broadcast in Costa Rica.
Request details ↗A monthly giving program supporting people facing persecution.
Visit Global Christian Relief ↗Premium wellness apparel for maternity and postpartum life.
Visit Embodie ↗Alongside the client work above, I founded Vera Creative Partners as its own brand and business. I shaped its positioning, identity, voice, client experience, and website from the ground up.
The website is still in development. It also shows how I work with AI assistance: I set the creative direction, develop the content and design, guide iterations, and make the final decisions.
Explore Vera’s website ↗Independent venture · Website in progress
I’ve shaped brands before they launched and led creative work inside large organizations. Strategy, leadership, and hands-on design have been part of the work at every scale.
Give early-stage ideas a foundation and established brands a clear next move.
Align stakeholders and teams across complex organizations, channels, and audiences.
Carry the work from first concept through identity, campaigns, digital, print, and production.
“This is exactly the type of work that this brand needs to propel us forward.”Creative Director — Princess Cruises
I’m a creative director and brand designer with 21 years of experience across global organizations and founder-led brands. I look for the idea that feels true to the people behind it, then build a clear visual world around it.
My work spans identity, campaigns, digital and print design, visual systems, presentations, and photoshoots.
Leia Mariano / Creative Director