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CLIENT
Joybird
(a responsibly sourced furniture company)
AUDIENCE
Women 35+
OBJECTIVE
Create more opportunities for future customers to visualize the product in real life situations.
SOLUTION
Design an online lookbook that includes storytelling and product details.
PROCESS
I studied the brand and pulled together all styling elements from existing marketing collateral. I gave the product space to shine with large, full-scale images and allowed the detail images to shine by adding lots of negative space to those spreads. At final stage, we integrated it into the website homepage for more traffic.
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