CLIENT
Princess Cruises
(a luxury cruise line)
AUDIENCE
Men and women 65+
OBJECTIVE
Find a new way to showcase exotic destinations offered by Princess
SOLUTION
Partner with social media influencers @helloemilie and @storytravelers.
Narrate the cruise and excursion experiences in Japan through photo, video, and cinemagraphs.
Advertise on their platforms which would reach beyond our loyal audience.
PROCESS
I independently produced and directed our shoots each day for 2 weeks. In addition to art directing, I kept in communication with the cruise ship's captain and crew to organize schedules and logistics of how each day would roll out, and made sure our team of 5 had everything needed to run smoothly. I also worked directly with our videographer and editor to build our video and edit our photos to make sure it told a strong story while adhering to the Princess brand.