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CLIENT
Princess Cruises
(a luxury cruise line)
AUDIENCE
Men and women 35+
OBJECTIVE
To promote Chef Ernesto and his new restaurant on board Princess' ships
SOLUTION
To capture photos of Chef Ernesto and his favorite dishes in their natural state, staying true to his brand.
PROCESS
In one day. I independently directed a food shoot that included 6 dishes and setups.
Once completed, we captured Chef Ernesto in his lucky apron, making sure he was styled to match the dishes he created.
To ensure freshness and efficiency, we scheduled the food and prop stylists to set up each scene while the chefs prepared each dish.
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